STORY

‘The No Logos’ was created in my basement.

 

I knew from a young age that I didn’t want the standard 9-5 traditional job.

 

When I was 12 years old, my dad got me my first pair of Yeezy’s, and introduced me to streetwear. As the years went on, I became more interested in fashion, gaining confidence in what I wore. I started to be fascinated with how clothes were constructed, the placement of seams, and the composition of fabrics. I began studying different brands, and was inspired by their garments and the stories behind their creations. They traveled and only did what pleased them. This defines what ‘The No Logos’ means.

 

It’s not just a brand name; it’s a lifestyle. It's about not being confined to one place, not doing what pleases the people around you, or conforming to the standards of the world. ‘The No Logos’ embodies a unique lifestyle born out of a passion for self-expression and being the best you can be.